Assistant Manager (Digital Marketing)

Educational Qualification:

Bachelor’s Degree in Marketing / Business Administration / Digital Marketing or a related field.

Experience:

Minimum 3 years of relevant experience in Digital Marketing, Social Media Marketing, or a related field. Experience in planning and managing paid social media campaigns, particularly Facebook advertising and boosting.

Job-Related Knowledge/Specific Skills:

Good understanding of digital marketing, social media management, content creation, online advertising, and campaign performance tracking.

Good knowledge of marketing activities, customer engagement, lead generation, sales support, and digital marketing channels.

Competencies:

• Strong analytical, creative thinking, and problem-solving skills.
• Good understanding of digital content and audience engagement.
• Strong communication and interpersonal skills.
• Ability to work collaboratively within a cross-functional team.
• Ability to manage multiple priorities and perform effectively under pressure.

Duty & Responsibilities

• Support the Digital Marketing Section Head in planning, coordinating, and executing day-to-day digital marketing operations.
• Manage and monitor MTB’s social media channels and digital communication activities.
• Plan, execute, and monitor Facebook boosting and paid advertising campaigns.
• Analyze digital campaign performance and audience insights to support data-driven marketing decisions.
• Work closely with the Digital Marketing team to optimize campaign performance and improve audience engagement.
• Coordinate with Creative, Production, Event & Sponsorship, and other relevant teams to ensure effective digital campaign execution.
• Prepare and present weekly and monthly digital marketing performance reports in collaboration with the Section Head.
• Identify opportunities to improve MTB’s digital presence, content performance, and customer engagement.